11/25/2010

New Logo

CITY FRAMES is moving on from the elegant but old fashion Zapfino logo. Before the end of 2010, the brand new logo will adorn all the company's webpages, stationary and business cards. 

About the font
Helvetica - clean, neutral, modern, practical, universal, accessible, timeless.

About the colors
Black/gray/white (invertible over black or gray) - simple, draft, neutral, confident.

About the cut in the corner of the letter F
It brings the word CITY forward, it creates depth and adds an "edge" to the design. It also expresses precision craftsmanship.

The design of the new logo would not have been complete without consulting with talent extraordinaire Heather at Crank-Design.

Just for the sake of good memories, here is the old logo: